Washing machines are a popular category

Release date 2024-12-16 14:10:04 Reading 1

　　used excavator for saleInterview with Stone Technology Chang Jing: What I am most concerned about is the issue of life and deathused excavator for sale

　　About five or six years ago, a book called "Elephants and Elephant Riders" sparked Chang Jing's desire to explore the world of neuroscience.

　　He spent a lot of time reading books and studying professional courses, sweeping away his cognitive blind spots in this field one by one, and internalizing them into his own cognitive system. He later integrated this into the company's management work in a very precise way.used excavator for sale

　　One of the cognitions had a strong impact on him, that is, the human brain is likely pre-set and only initialized from the moment of birth, like NPC characters being activated one by one.used excavator for sale used excavator for sale used excavator for sale

　　This theory almost completely eliminated internal conflicts and prevented him from comparing himself to others. My setting can only do my own thing well, "Chang Jing said." After understanding this, I felt relieved and stopped competing with myself

　　Chang Jing, who doesn't engage in internal conflicts, may seem like a Buddhist, but in the eyes of the company's employees, he is a busier boss than anyone else. This is related to his successful second entrepreneurship and just started third entrepreneurship in his life.

　　In 2014, Chang Jing, who had already had one entrepreneurial experience, plunged into the red ocean of hardware entrepreneurship with his sweeping robot project. At that time, the Xiaomi ecological chain model was in its infancy, and the startup company Stone Technology, with the support of the Xiaomi ecological chain team, created one of the most successful early bestsellers of this model. Looking back, this was regarded by Chang Jing as the biggest fortune at the beginning of the company's establishment.

　　Three years later, Stone Technology seized the opportunity to establish its own brand and decisively chose the route of going overseas first and then returning to China. While promoting the growth of its own brand, it also carried out Xiaomi transformation, achieving significant growth in both revenue scale and profit margin. In 2020, Stone Technology was listed on the Science and Technology Innovation Board, with a market value exceeding 100 billion yuan at one point.

　　However, in the eyes of the outside world, Chang Jing, who has achieved entrepreneurial success and financial freedom, has not stopped. Inspired by his identity as a car enthusiast, Changjing once again immersed himself in the field of car manufacturing. In January 2021, Shanghai Luoke Intelligent Technology Co., Ltd. was established. Two years later, its first mid to large SUV, the Jishi 01, targeting outdoor travel scenarios, was launched for sale.

　　In the process of boldly pursuing one's passion, there are also many voices of confusion and blame. Especially after the stock price of Stone Technology entered a period of volatility, the emotions from secondary market investors mixed with a sense of "condemnation".

　　Chang Jing's previous explanation for this was that "Stone Technology is now in a period of relatively good fundamentals since its establishment. However, he believes that there are currently few people accepting it, and essentially we still have to wait for the stock price to rebound. This can only be left to time, "he said.

　　used excavator for saleIn fact, Changjing has a clear allocation of energy between the two companies, Stone Technology and Jishi Automobile. In his opinion, he mainly focuses on life and death issues for Stone Technology, such as company strategy and how to overcome potential business bottlenecks in the future. However, Jishi Automobile is in the early stages of entrepreneurship, and he has a clear division of labor with CEO Yan Feng. He is responsible for controlling the product direction, while Yan Feng oversees the overall operation of the company.

　　If we have to say that compared to robotic vacuum cleaners, Changjing has paid more for cars, it is only the new identity of "short video blogger".

　　Since March this year, Chang Jing has started his personal IP on short video platforms such as video number and Tiktok. He has released nearly 300 works at a daily rate, and can talk about life, philosophy, technology, products, management and other topics. He said this is a means to accumulate brand awareness for Jishi Automobile, and he neither feels tired nor burdened. He is naturally doing himself throughout the whole process.

　　When talking about his achievements in personal IP, his words also revealed a little pride, "At least tens of millions of people have seen my Tiktok."

　　In addition to chatting about cars, Chang Jing also shares his management methodology in short videos, in which he summarizes a set of "hexagonal methodology" models to identify and employ people. These six dimensions include logical thinking, ambition, rationality, meticulousness, empathy, and multidimensional thinking.

　　He told Interface News reporters that in the company, everyone has their own hexagon, which is evaluated by their department's immediate leaders and HR: the maximum score for each dimension is 5 points, 5 points is good, 4 points is good, and 3 points is passing.

　　When it is necessary to appoint an important position, the company usually develops a hexagon corresponding to the position, and then selects the person who best matches the hexagon among all candidates.

　　So far, none of the candidates we have used this methodology to call have made mistakes, "said Chang Jing.

　　This has made the company almost devoid of any parachuted executives and has successfully developed a complete and unified corporate culture. This is regarded by Chang Jing as an important source of organizational strength that Stone Technology will benefit from for a long time in its future development.

　　The following is a transcript of the interview with Chang Jing by Interface News, briefly edited:

　　From niche brands to mass brands

　　Interface News: Looking back at the past decade of Stone Technology, what do you think is the luckiest thing for this company?

　　Chang Jing: We have achieved quite good results in the past 10 years, and personally, I think luck accounts for the vast majority.

　　When the company was first established in 2014, the biggest luck was encountering Xiaomi. We didn't really know much about Xiaomi's ecosystem mechanism at the time, but we were invested by Xiaomi in the first month of its establishment, which greatly increased the company's survival probability because startups are too prone to death.

　　The second fortunate aspect is internationalization. We started internationalizing around 2016, and Chinese companies were still in the early stages of going global, but we happened to catch up with this big opportunity. So in the early days, Stone Technology sold much better overseas than domestically, and we also took advantage of the wave of high-quality Chinese enterprises going global.used excavator for sale

　　The third stroke of luck is that the company always produces outstanding talents at critical moments, which can help the company continue to develop. If it weren't for these people, the company might have easily gone downhill at a certain stage.

　　Interface News: Have you missed any opportunities in the past decade?used excavator for sale used excavator for sale

　　Chang Jing: We have a category called floor scrubbers, and there were some strategic mistakes in the past that were not done very well, which is also related to my personal attention and importance. At that time, I may have been more focused on building the internal capabilities of the entire company, and I did not have enough ability to do multiple categories, which can be considered as missing some opportunities.used excavator for sale used excavator for sale

　　But now, especially with the rise of Double 11 this year, I am still very confident in the growth of this business next year.

　　Interface News: What skills were lacking at that time?used excavator for sale used excavator for sale used excavator for sale

　　Chang Jing: The fundamental problem is still that the organizational ability is not strong enough. For example, from strategy to implementation, the idea may be good, but if it cannot be implemented, it is because the team does not have the ability to undertake the strategy, but it has been filled now.

　　Interface News: Many companies that have grown up with a single category may face pressure to expand horizontally in order to sustain their growth. For example, Stone has also started to enter the washing machine category. What is the basis for this judgment?used excavator for sale used excavator for sale used excavator for sale

　　Chang Jing: It is also based on strategic considerations. Because floor cleaning robots belong to a relatively niche category, there is a problem with this niche category. If we want to expand into new categories, it is difficult to build on past brand accumulation. Therefore, we need a relatively popular category that can enable the company to leap to the next stage.

　　Washing machines are a popular category, and once they are done well, a popular brand will emerge. This way, when I expand into new categories, there will be some brand accumulation and consumer base.

　　So this is our strategic consideration, we must transition from a niche brand to a mass market brand.

　　Interface News: But washing machines are also a particularly mature industry. What are the advantages of entering now?

　　Chang Jing: Let's see if we can create our own unique value on this track.used excavator for sale used excavator for sale

　　A few years ago, we discovered that what is the best condition for a washing machine? It's the most convenient way to throw the clothes in and put them on when they come out, as there's no need to hang them out.used excavator for sale used excavator for sale

　　But the previous technology was not particularly ideal in this regard, for example, some drying techniques either couldn't dry or could easily cause damage to clothes. If it is a heat pump washing and drying all-in-one machine, its volume is relatively large and expensive.

　　We have invented the integrated technology of molecular sieve washing and drying, which is considered as the "third drying technology" pioneered by Stone Technology. It can achieve both washing and drying in a limited space at a relatively low cost in one machine, and can be directly worn after washing and drying. I think this brings additional value to existing products.

　　If there is no additional value, it is very difficult for us to enter a new category.

　　Interface News: Many startup companies may experience some so-called pains after going public, such as transforming their actions for profit or making various personnel adjustments in organizational structure. Has Stone ever had these experiences? How did you handle it at that time?

　　Chang Jing: Why is it particularly difficult for listed companies? It's because you have to pay attention to both the company's strategy and the capital market. However, if you overly focus on the capital market, it can easily be influenced and affect the company's strategy.

　　I think I still have a certain level of determination, not being greatly influenced by the capital market, and still moving forward according to my established strategy.

　　But often there is no way around it, as people may not necessarily have a deep understanding of our internal situation from the outside, so sometimes we find ourselves in a very fragmented situation from the outside to the inside.

　　For example, at this time, we believe that the fundamentals of Stone Technology are very good, but some external feedback may wonder if Stone is going bankrupt? There is still a lack of consensus on the actual situation both internally and externally.

　　Interface News: The stock price has indeed fluctuated a bit in the past two months. Combined with your two rounds of reduction, the capital market has some emotions towards you. Do you think there is anything that needs to be explained?

　　Chang Jing: I have explained it many times in my short videos, but it seems that no one particularly recognizes it. I think this can only be left to time.

　　Interface news: We still have to wait for the stock price to rise.

　　Chang Jing: Yes, no matter how you explain it when the stock price drops, everyone will feel incredulous. In fact, I have already shared the most true situation with everyone.

　　The most concerned issue is life and death

　　Interface News: What other key issues are you concerned about for the entire company now?

　　Chang Jing: My biggest concern is the issue of life and death. If this matter is judged incorrectly, the company will die or it is easy to go down. I need to pay extra attention to this matter. If it is not particularly related to life and death issues, I will not pay attention to it for the time being.

　　For example, in the early days, did we have to do internationalization, and should this generation of software and products be designed like this, because if there were problems, we could be surpassed by competitors and go downhill. In some particularly critical positions, if the wrong person is used, it can also lead the company from being relatively good to declining.

　　There are also strategic issues for the company, which direction we will go in the future, and I need to anticipate how we can overcome this bottleneck if it arises.

　　Interface News: In terms of company strategy, you previously said that your understanding of the strategy is to "be the king of the times", but what era is it now? How can a stone become a king?

　　Chang Jing: I think different stages belong to different eras. For example, the past decade has been an era of high-quality Chinese enterprises going global. We must catch up with this era and quickly expand our overseas markets. I believe the next decade will be the era of AI, including robots, which will enable people to have more freedom in consumption and living standards through AI technology.

　　And the future is an era that requires emotional value, making everyone's lives more colorful. Based on the characteristics of such an era, we will also make different products.

　　Interface News: What was the recent life and death decision?

　　Chang Jing: I think it's still in terms of personnel. If this person is not used well, or if there is no such person in this position, the company may go downhill, so I won't go into detail.

　　Interface News: The use of people requires you to take the initiative to control it. How did you do it specifically?

　　Chang Jing: In the early days of the company, I paid special attention to talent, and basically I personally interviewed everyone. Because I didn't have enough ability to identify and judge whether a person was suitable for joining the company at that time, I had to use my own diligence to make up for my cognitive shortcomings. The people who come in for the interview are those I personally feel good about.

　　About five or six years ago, by some fortuitous coincidence, I began to explore and study neuroscience, and discovered that humans need to recognize talents. Talent has two aspects, one is experience and the other is talent. Often, talent is more important than experience because it determines the upper limit of a person's development.

　　Later on, I developed a model that could identify a candidate. I have also started to gradually pass on this methodology to my colleagues, making them familiar with it as well.

　　Interface News: I saw you share a hexagonal model. When was it formed?

　　Chang Jing: Yes, it was probably four or five years ago that we had such a prototype, and after gradual iterations, it stabilized. Now my colleagues also use this methodology to identify talents, and I don't need everyone to interview. They are already able to identify people very well.

　　Another aspect is to identify existing managers through hexagons. If there are good employees, we will give them other opportunities to leverage their strengths.

　　Interface news: For example, which important position is determined according to this hexagon?

　　Chang Jing: For example, our marketing manager actually has very high requirements for people. At the beginning, our marketing may not have been done well. My colleague suggested that we go outside to recruit a marketing manager, but I don't think it's necessary as the chances of success are not particularly high.

　　Finally, we selected two software engineers from some talented individuals within the company and gave them the opportunity to become marketing managers. Later, we found that they were doing exceptionally well.

　　Interface News: Why do software engineers do marketing so well?

　　Chang Jing: Let's first take a look at what kind of talent marketing managers need.used excavator for sale used excavator for sale used excavator for sale used excavator

　　Firstly, as a management position, he must have a very clear logic and distinguish the importance and urgency of tasks. The second requirement is to have excellent empathy in order to view things from a consumption perspective. The third requirement is to be very meticulous in order to allow consumers to experience emotional value. The fourth requirement is strong self-learning ability, so a certain degree of initiative is needed. The fifth is that as a marketing manager, he needs to value the long-term, make decisions for the present and the future, and have the ability to consider everything comprehensively. The sixth is the need for strong cognition and judgment, as marketing is difficult to evaluate whether it is good or bad based on short-term data.used excavator for sale used excavator for sale used excavator for sale

　　So we matched the qualities required for these six dimensions within the company according to a numerical model to see which people fit this model.

　　Interface News: Does Everyone Have Their Own Model?used excavator for sale used excavator for sale used excavator for sale

　　Chang Jing: Yes, everyone in our company has their own model, and we will select some people who match the model.

　　Later, it was discovered that these two software engineers performed exceptionally well in this model, and after matching, the results were indeed very good. They felt like fish in water in their marketing positions.used excavator for sale used excavator for sale used excavator for sale used excavator for sale

　　Interface News: What about your own model?used excavator for sale used excavator for sale used excavator for sale used excavator for sale

　　Chang Jing: My own model, I think currently each of them is a strong point, without any weaknesses (laughs). Of course, this is my self-evaluation, perhaps with some subjectivity.used excavator for sale used excavator for sale used excavator for sale

　　The ten-year goal of the third entrepreneurship is to 'survive'used excavator for sale used excavator for sale used excavator for sale

　　Interface News: Your first two startups were already very successful, why is there a third one?

　　Chang Jing: For Jishi Motors, I think it's based on a love for cars, because I have loved cars since I was young... how to put it? This entrepreneurship is driven by my personal interests and passions.used excavator for sale used excavator for sale used excavator for sale

　　Interface News: This project was initiated in 2021 and faces market competitionused excavator for sale used excavator for sale used excavator for sale

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