Window period 'shortened', 'speed' becomes key to breaking the game

Release date 2024-12-13 14:32:48 Reading 0

　　Data Analysis of Export Sales and Global Flow of Construction Machinery from January to Augustused excavator for sale

　　According to statistics from the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, the total import and export volume of construction machinery in China reached 36.47 billion US dollars from January to August 2024, with a year-on-year increase of 4.9%. Among them, the export value was 34.68 billion US dollars, a year-on-year increase of 5.2%; The import value was 1.79 billion US dollars, a year-on-year decrease of 0.1%. The overall performance is stable, with strong export performance.used excavator for sale used excavator for sale used excavator for sale

　　Focusing on the period from January to August, what is the specific performance of China's export of construction machinery hosts and components? Which regions in the world have great growth potential?used excavator for sale used excavator for sale used excavator for sale

　　List of Various Host Products and Component Exportsused excavator for sale used excavator for sale

　　From January to August 2024, in the export scale of construction machinery and parts, the top five export values are parts, industrial vehicles, excavators, shovel transport machinery, and lifting machinery. Among them, the export value of components reached 9.5 billion US dollars, leading the way.

　　From the perspective of market growth rate, from January to August, except for negative year-on-year growth in parts, excavators, and road machinery, the other seven major product categories achieved positive growth. Among them, shovel transport machinery, lifting machinery, mixed mixing, rock drilling and excavation pile drivers and tools saw a year-on-year growth rate of over 10%.used excavator for sale used excavator for sale used excavator for sale

　　From the perspective of product export value, from January to August, the cumulative export value of host factories was 25.2 billion US dollars, a year-on-year increase of 8%, accounting for 72.6% of the total export value; The cumulative export value of components was 9.5 billion US dollars, a year-on-year decrease of 1.5%, accounting for 27.4% of the total export value.used excavator for sale used excavator for sale used excavator for sale

　　Changes in export regions | Asian, African, and Latin American markets are growingused excavator for sale used excavator for sale used excavator for sale used le

　　At present, the regional structure of China's construction machinery export tends to be diversified. On the basis of consolidating the Asian market and the "the Belt and Road" market, China has also strengthened its layout in Europe, the Americas, Africa and other markets.

　　In terms of export share to the six continents worldwide, the top six are Asia (40.75%), Europe (25.27%), Latin America (10.83%), Africa (10.39%), North America (9.32%), and Oceania (3.44%).used excavator for sale used excavator for sale

　　In the first eight months, China's construction machinery exports to six continents around the world showed positive growth in Asia, Latin America, and Africa; The growth rates in Europe, North America, and Oceania have declined. Among them, Latin America had the highest export growth rate of 31.03%, while Europe's export growth rate narrowed to -2.44%.used excavator for sale used excavator for sale used excavator for sale

　　In the first eight months, China's export of construction machinery to countries and regions along the "the Belt and Road" totaled 21.422 billion US dollars, accounting for 61.77%, up 8.67% year on year.used excavator for sale used excavator for sale

　　In the first eight months, China's construction machinery exported 7.881 billion US dollars to RCEP countries (ASEAN 10+Japan, South Korea, Australia, New Zealand), accounting for 22.73%, a year-on-year decrease of 3.44%.

　　3 Overseas Export Rankings | Ranked First in the Russian Marketused excavator for sale used excavator for sale

　　Currently, Russia, the United States, Indonesia, Brazil, India, Saudi Arabia, Japan, Australia, the United Arab Emirates, Belgium, the Netherlands, Mexico, Vietnam, Malaysia, and Thailand are listed as the top 15 target countries for China's engineering machinery exports.

　　From January to August 2024, the top nine major exporting countries in terms of market share globally are Russia (8.9%), the United States (5.7%), Indonesia (3.1%), Brazil (3%), India (2.8%), Saudi Arabia (2.5%), Japan (2.4%), Australia (2.2%), and the United Arab Emirates (1.9%).used excavator for sale used excavator for sale

　　From January to August 2024, the total export value of these 9 countries (regions) was 11.27 billion US dollars, accounting for 32.5% of the total. The demand in markets with larger market shares such as Russia, Indonesia, and Saudi Arabia is gradually recovering.used excavator for sale used excavator for sale

　　Currently, due to the high levels of international commodities such as oil, natural gas, copper and aluminum ore, some overseas countries and regions are accelerating mining infrastructure projects, resulting in a high demand for construction machinery. Especially in the Middle East, West Asia, Africa, Southeast Asia and other regions, Chinese construction machinery products with high cost-effectiveness are highly recognized.

　　The overseas market space for China's construction machinery exports is still huge in 2024.

　　In the short term, benefiting from the strong demand for mining equipment in Southeast Asia, Southeast Asia and the the Belt and Road continue to promote new growth points for domestic manufacturers.

　　In the medium term, the demand for electrification in Western Europe and the Russian market will be the main growth points for domestic enterprise exports.

　　In the long run, with domestic manufacturers continuously improving their localization construction and channel layout in North America, it is expected to gradually open up growth points in the North American market.used excavator for sale

　　Chinese construction machinery shows its advantages in going global, accelerating breakthrough under the "window period"

　　Despite the industry entering a period of adjustment, China's construction machinery exports still maintain resilience.

　　According to data, from January to May 2024, among the three largest categories of products in China's construction machinery exports, 40864 excavators were exported, a decrease of 15.1%; 22607 loaders were exported, an increase of 0.7%; 32968 units of high-speed machinery were exported, an increase of 22.2%. Despite the decline in excavator exports, the export of high-end and large tonnage products still maintains an upward trend. For Chinese enterprises, there is still a vast development space in the global market.

　　In 2023, the sales volume of high-speed machinery markets outside of China will be nearly 270000 units, while China's export volume during the same period will be 72000 units. High end and high value-added all ground cranes, with a global sales volume of 2880 units in 2023, excluding China; In the field of mining equipment, the total sales of 9 mainstream companies worldwide, excluding China, in 2023 amounted to 54.918 billion US dollars; The sales scale of open-pit excavation and transportation equipment exceeds 20 billion US dollars, and there is still great potential for Chinese enterprises to increase their export scale in these products.

　　Overseas expansion, China's advantages are fully demonstratedused excavator for sale used excavator for sale used excavator for sale used excavator for sale

　　Entering the global market is the key to building a new driving force and achieving sustainable development in China's construction machinery industry.

　　In terms of global expansion, Chinese construction machinery manufacturers are building unique competitiveness. From exporting to developing countries to entering developed markets, Chinese construction machinery products are known as the "king of cost-effectiveness". The so-called "cost-effectiveness" is being given a new connotation in global competition: it is not simply about winning by price, but about achieving world-class product quality and performance within a reasonable value range.

　　The most typical examples come from fields such as earthmoving equipment, mining equipment, lifting equipment, concrete equipment, and high-speed machinery. Looking at these fields as the "flagship products" and "flagship products" of China's construction machinery industry, once Chinese products enter the "purchase list" of foreign customers, they will quickly become products that users constantly "repurchase"; At the same time, in some benchmark construction projects, when Chinese products compete with foreign products on the same stage, core indicators such as efficiency, load capacity, and height have reached or even exceeded those of European, American, and Japanese products.used excavator for sale used excavator for sale used excavator for sale used excavator for sale

　　used excavator for saleBehind product upgrades, there is undoubtedly a need for a strong 'manufacturing system'. If in the traditional manufacturing system, Chinese construction machinery manufacturers can only act as "followers" due to their late entry time and limited industrial foundation; So in the current era of "intelligent manufacturing" landing horizontally, Chinese construction machinery manufacturers have the opportunity to "race against history" and start overtaking in corners.

　　Data shows that since 2020, leading enterprises represented by Zoomlion have continuously produced intelligent manufacturing achievements. So far, Chinese construction machinery manufacturers have possessed the world's leading, large-scale, and most complete intelligent manufacturing production lines in terms of categories; For example, the world's largest intelligent production line for tower cranes, the world's largest intelligent production line for mobile cranes, and the world's largest intelligent production line for excavators. Taking this as a starting point, China's industry is accelerating a new round of industrial upgrading, and the international competitiveness and market share of Chinese products are constantly increasing. Chinese enterprises and brands are constantly moving towards higher industrial value.

　　In terms of soft power represented by service and experience, Chinese construction machinery manufacturers have always been leading. With the expansion of overseas business, Chinese companies are fully replicating these advantages globally.used excavator for sale used excavator for sale

　　According to comprehensive data, currently, Chinese companies that have entered the top 50 global construction machinery manufacturers have a sales and service network coverage rate of over 70% worldwide. In overseas target markets, Chinese construction machinery manufacturers are comprehensively promoting the process of "localization", achieving "systematic promotion" and "global localization operation management" through grafting local resources and green space investment, and self construction. Targeted marketing strategies are formulated, service support measures are innovated, and post market resources are moved forward to provide global users with a "service experience" far beyond competitors.used excavator for sale used excavator for sale used excavator for sale

　　Regarding the "service" that overseas users are most concerned about, public information shows that whether in emerging markets or developed countries, users are far more satisfied with Chinese brands in terms of service efficiency, one-time fault resolution rate, and accessory supply speed than European, American, and Japanese brands.used excavator for sale used excavator for sale

　　The "purchase" of global users is the best recognition of Chinese products. According to statistics, in the countries along the "the Belt and Road", as well as more and more regions such as Southeast Asia, the Middle East, Eastern Europe and even South America, the construction machinery market has been firmly occupied by European, American and Japanese brands in the past few decades. Zoomlion and other Chinese brands and their products have not only broken the monopoly, but also become the preferred brands of local customers.used excavator for sale used excavator for sale

　　Window period 'shortened', 'speed' becomes key to breaking the gameused excavator for sale used excavator for sale

　　Although its global advantages are already quite evident, market expansion has been advancing rapidly; But the window period for Chinese enterprises to penetrate the world is also shortening.

　　In the past few years, China's overseas exports of construction machinery have made rapid progress. Foreign manufacturers in the global market have begun to view China as an "important competitor" and have taken a series of actions in response.

　　Public information shows that since around 2022, traditional giants from Europe, America, and Japan have launched a series of innovative engineering machinery products intensively. More noteworthy is that giants are clearly pointing their "competitive goals" towards Chinese construction machinery manufacturers, whether in terms of performance, configuration, or market positioning.used excavator for sale

　　used excavator for saleRecently, on January 19, 2024, John Deere, one of the top 10 global companies, once again strengthened its "product performance level strategy" within just two years and launched the essentially "simplified version" of the G series wheel loader; The focus of competition is on emerging markets and competitive products from Asiaused excavator for sale used excavator for sale

　　The number of companies that will follow in the future is bound to continue to increase; This means that the "best opportunity period" for Chinese construction machinery products to go global in the future is bound to be limited. And 'speed' is the key for Chinese companies to seize this opportunity and achieve cross level expansion globally.used excavator for sale used excavator for sale

　　Leading Chinese companies represented by Zoomlion have shown outstanding performance in accelerating their overseas progress.

　　Since 2023, Chinese construction machinery manufacturers' overseas exports have remained high. In addition to traditional advantageous products, the export sales of high-end, large tonnage, high value-added products, new energy products, intelligent products, etc. have shown significant growth rates. In addition to maintaining its leading position in the "the Belt and Road" countries and emerging markets, Zoomlion and other Chinese enterprises have also made substantial breakthroughs in products in developed countries and regions represented by Europe, Australia and North America.

　　The depth, breadth, and speed of market expansion have all increased, and Chinese enterprises' international manufacturing has been improving year after year. Taking Zoomlion, which has the fastest growth in overseas sales, as an example - in 2023, Zoomlion's overseas business revenue reached 17.905 billion yuan, a year-on-year increase of 79.2%, and the proportion of overseas revenue increased to 38.04%, setting a new historical record. From January to March 2024, Zoomlion's overseas revenue was 5.703 billion yuan, a year-on-year increase of 52.85%; Leading the industry in terms of growth.used excavator for sale used excavator for sale

　　It is obvious that the "second growth curve" created by Chinese construction machinery manufacturers with overseas business as the core has risen.

　　In fact, after 20 years of accumulation of long slopes and thick snow, Chinese enterprises represented by Zoomlion have already entered the 3.0 era ahead of the industry when going global. From simple exports to cross-border acquisitions, and then to a deep layout of the "end-to-end, digital, and localized" overseas business system, from different dimensions such as business layout, management construction, and R&D innovation, Zoomlion's unique globalization strategy is unleashing its speed advantage and competitiveness.used excavator for sale used excavator for sale used excavator for sale

　　used excavator for saleIn the future, with the further improvement of China's construction machinery industry status and the integration of product advantages and service systems globally, Chinese construction machinery products are destined to win more and more overseas market share.

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